JURNAL PENGIKLANAN PDF

Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.

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Global brand is seen in the context of one product having the same brand name, with the same product design and the jurrnal advertising creative strategy being used and operated are as though there is only one single global market. Article Tools Print this article.

This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves. Indeed, it is proving to be the most effective and influential promotional tool of the century by reaching millions pengiklanzn people every minute. Globalization has created interdependence of cultures and countries from around the world.

Axiata with a population of customers in the city of Bogor. This suggests that sales promotion has a significant influence on positf and purchasing decisions. This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves.

One form of the right promotional mix used by telecom companies are advertising and sales promotion. Used for path analysis. User Username Password Remember me.

They argued that all consumers of the world are motivated by the same wants and needs. User Username Password Remember me. Antara faktor yang mempengaruhi keberkesanan iklan adalah i jenama; ii imej barangan; iii pembungkusan barangan; iv muzik; v seks; dan iv wanita.

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Ia pengijlanan bukti sebagai alat strategik yang paling efektif dan berpengaruh dalam abad ini dengan menghubungkan jutaan orang setiap minit. User Username Password Remember me. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely.

Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian | Zenodo

The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity. Abstract Globalization has created interdependence of cultures and countries from around the world. A good campaign will be able to have a major impact on consumer purchasing decisions. Mr Fazli Nafiah. Research uses analytical survey jugnal with the population are housewives living in Padang.

Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market. Abstract Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan.

The primary data were obtained through questionaire which was designed in accordance with pengiklnan need pengiilanan the research, interview, and observation.

In fact, the glocal approach in their advertising creative is also prevalent. Method of data collection by field research by distributing questionnaires in several areas in Bogor. This analysis used the selective influence theory with selected independent variables, such as the slogan, model, and repetition advertisement, and motivation, age, education, income, jobs, and reference group as well. This suggests that advertising has a positive effect, but no significant effect on the purchase decision.

Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian

Abstract Globalization has created interdependence of cultures and countries from around the world. In the context of advertising, globalization has influenced the national identity of a nation. EllenPsychology and Work Jyrnal They argued that all consumers of the world are motivated by the same wants and needs. All versions This version Views 47 47 Downloads 3, 3, Data volume This website has been updated to the best of our knowledge to be accurate.

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Pengiklanan dan penampilan budaya tempatan – UKM Journal Article Repository

August 14, Journal article Open Access. This website has been updated to the best of our knowledge to be accurate. The differences between nations and cultures are ignored, epngiklanan at certain circumstances, even being denied.

To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities. Natalia, Priccila ; Mulyana, Mumuh. However, Uurnal Teknologi Malaysia shall not be liable for any loss or damage caused by the usage of any information obtained from this web site.

Axiata in Bogor with Slovin method, this research get respondents. Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products.

In the context of advertising, globalization has influenced the national identity of a nation.